Saturday, August 1, 2009

Top of the day to you! Grocerant niche food is prepared ready to eat or prepped ready to heat that can be fresh, sous vide /cook chill or frozen, it must have the ability to be portable however. It can be eaten on site, in the car, at the office or down the road at the park. At times it is reheated; it is focused on single serve portions or portions for two. Vote who is doing a good job currently Whole foods, Central Market, Speedway Super America, Boston Market, Ralphs, Food Lion, Tesco or Redner’s Market?
One of the most interesting new developments is bundling of the meal components it’s a mix and mach game very empowering for the consumer. Consumer’s can buy a fresh prepared sauce, and utilize it on fish, steak, chicken, a burritos or pasta. Two people in a home may use the same sauce on two different entrees! The same can be said for each course of the meal. This mix and match of small portion, fresh identity in quality products makes meal time a time of convenient meal participation, differentiation and individualization. A success clue for all the players in this niche is packaging.
Internationally the Grocerant trend continues to grow and in many avenues of distribution you can find niche sector leaders. What are most exciting are the new points of distribution of quality ready to eat food. In Asia Convenience stores assemble meals on site and many get delivery of fresh food three times a day; focused on the next meal period. With this focus on freshness and quality consumers are paying respect by spending more and more money on food at C-stores. Department stores are a source in Asia and Europe of outstanding displays of quality prepared and prepped Grocerant foods. Interested in a international tour of niche leading Grocerant outlets? Contact Steve Johnson at Tacoma, WA based Foodservice Solutions or leave a comment on this blog. If you would like to quote from any of my post please provide the proper reference and out of respect let me know.

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