Sunday, August 30, 2009

Grocerants the niche opportunity for Restaurants, Supermarkets, Convenience Stores, Grocery & Dollar Stores.

Creating or identifying distinctive differentiated food consumable’s as an entity with identity by day part in an area Grocerants will excel at. Understanding the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new food consumables places me in a select industry grouping. The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist. In industry speak, differentiated does not mean different to the consumer it means familiar. The Grocerant sector is not so different as to be noticed daily but it’s influence on consumers and growing niche players is creating quite a stir.
While building out of this niche is exciting business enterprise many are undertaking. Outside eyes can bring new light and assist in your pace of growth, redevelopment and deployment of your new products, dayparts and consumer favorable positioning. Grocerant players are now identifying distinctive differentiated food consumables from around the globe to fill the opportunity. Success leaves clues; transformational times require focus and experience with a qualitative edge. Utilize a balance of IQ & EQ combined with vast and broad industry historic information blended with today’s relevance and you will be successful in the Grocerant niche.

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