Sunday, August 16, 2009

Grocery stores stuck in the middle.

With the consumer demand for ready to eat and ready to heat food that is prepared, portable and profitable ala the Grocerant Niche growing. Why do many grocery stores continue utilizing procedures and operating paradigms of the 60’s They continue focusing on increasing check size and bundling meat in packages of 30 pork chops, a chicken and a half in a package, or mix and match- buy any 10 for $1.00 each. What’s with that do they think the industry is going backward?
When what is wanted is small portion ready to eat meals. Buying 10 ingredients for one entrĂ©e or side dish is the not goal of 80% of consumer Monday –Friday. With family size much smaller than it was in the 60’s and people living longer the demand for quality food prepared continues to grow. Look at the winners, Safeway’s life style stores – smaller check average and higher frequency the same holds for Harris Teeter. What is your favorite store selling?

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