Wednesday, January 13, 2010

Gen Y likes portable ready-to-eat and ready-to-heat foods.

Focused on the future food retailers must pay attention to Gen Y shoppers. With a highlight on quick, easy and a seeming laser focus on simplicity. The grocerant niche will develop with and mature with this particular group of consumers.

The level of “outside” noise and distractions ever increasing the opportunity for distraction and new areas of interest are simply shifting. Saving time while increasing flavor profiles in food selections will contribute greatly to the development of the grocerant niche. On the go people want on the go solutions.

William Gibson quote: “The future has already arrived; it’s just not evenly distributed.” Food retailers that understand that the benchmarks and drivers of food retailing have changed, will be winning food retailers.

What will never change is evolving definitions of hot button issues on “sustainability”, "local" and “green” each will expand until they become as generic as organic. Value will continue to play a pivotal role with the success of food retail brands, particularly in ready-to-eat and ready-to-heat grocerant prepared foods.

Foodservice Solutions of Tacoma, WA is the global leader in the Grocerant niche. More about Steven Johnson: or

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