Thursday, January 21, 2010

Prepared food, Ready-2-Eat and Heat-N-Eat, Delivered in 2010!

Recently I was asked by Gilbert Stouyenot what I think of a concept “where the completely table ready dinner is delivered instead of having to pick it up?

Several years ago there was a company call Ez2get that delivered Ready-2-Eat meals from restaurants to homes nationwide, however they are no longer around. Not because consumer’s did not like the service, they were early stage food focused Dot.Com and “dot com” funding dried up, such is life at times.

Delivery request have not diminished, in fact more and more companies are either providing the service or contracting the service than ever before. The Grocerant niche with  Ready-2-Eat and Heat-N-Eat better for you portable food is the next step for delivery!

Evolving delivery bring fresh prepared meals directly to the consumer on the national level is the next step. Currently companies like Boston Market and California Pizza Kitchen (with bright yellow catering vans)are doing just that and Whole Foods in New York City. Watch for Wegmans and Central Market and others to join in and I would think the Whole Foods will roll the same program out in other metropolitan areas to start then system wide.

Regionally around the US you can find Restaurant Delivery Service (RDS) that provide ready-to-eat meals from local restaurants directly to your home or office. It would be a natural extension for them to reach beyond restaurants and into the grocery prepared food area. Success leaves clues and one of them is consumer want more service of all types not less. Catering office lunches, company picnic’s or bundling for tailgating parties with food that is better for you is a natural evolution of delivery in grocery deli's.

Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche. More about Steven Johnson: Contact: or or  Grocerant program assessments available.

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