"Meals Made Easy" program, launched earlier this year by Spartan is see success according to Alan Hartline, EVP of merchandising for the Grand Rapids, Mich. The meals made easy program “comprises bundled dinner ingredients to feed a family of four for about $10. At the heart of Spartan's Meals Made Easy program, is "a multi-temperature fixture on an end cap that allows all mealtime items to be brought together within the different temperature states, so customers don't have to run to the various departments for the meal components."
Positioned across from the self-checkout aisles in front of the store, the setup is ideal "for consumers looking for quick and easy meals," "They can grab and go, and shoot out the self-checkout in arguably less time than they could at a 7-Eleven."
For more insights or if you a need a grocerant program review or grocerant assessment? Contact Foodservice Solutions of Tacoma, WA the global leader in the Grocerant niche. More about Steven Johnson: http://www.linkedin.com/in/grocerant or www.grocerants.blogspot.com
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