Friday, April 2, 2010

In retail foodservice differentiation does not mean different it means familiar.

Fresh prepared ready-to-eat and ready-to-heat is showing green. I recently had an Email from a chef asking for new recipes that he could include in his new menu line up. With out doubt I had to suggest two of my personal favorites; Avocado Studded Mac ‘N Cheese or Avocado Pasta (see picture above).

These entrée have great visceral presentation qualities, flavor and a low cost of sales. Now what could be better than that! What is important here is the fact that Avocado’s have a stable pricing history and are available all year long. When they are a hit you’ll want to keep them on the menu all year long.

Both of these entrée / main course recipes can be located at the California Avocado Commission Web site ( The picture above came from this website as well. Take time to peruse the recipe file while visiting the site you will find recipes for are appetizers, drinks, deserts and salads as well. Nothing say’s Fresh like “Hand Grown in California” Avocado’s!

Differentiation does not mean different it means familiar. The grocerant niche continues to build top line revenue and bottom line profits the old fashion way! Giving the consumer something new and familiar!

Join me here on my blog for insights, information and inspiration. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit or on Facebook at Steven Johnson.

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