Tuesday, April 6, 2010

Subway leveraging consumer choice, value and daypart too garner additional sales success.

Blending better for you products with added daypart exposure will in the long run contribute to the long term success of Subway and its franchise partners. Let’s face it Subway gets it! “It” by the way is today’s retail food consumer!

Still building frequency and unit volumes with the continued success of the $ 5.00 footlong! You have to give credit were credit is due! Entering the breakfast niche late in the game, Subway trumps them all with healthier alternatives meal options. The Mix & Match lineup of include one “a Western Egg White Muffin Melt omelet on a light wheat English muffin containing 4 grams of fat.”

Empowering choice, Subway has four Fresh Fit(tm) Egg White Muffin Melts that are each under 180 calories, contain less than 4.5 g of fat and have 5 g fiber. In addition to the Western Egg & Cheese omelet sandwich, which is made with Black Forest Ham, Red Onions and Green Peppers, other omelet sandwich choices include, Egg & Cheese, Black Forest Ham & Cheese, and Steak, Egg & Cheese.

Bundling meal components now includes upgraded coffee options including Seattle Best coffee. Subway will allow customers to order and mix and match these options all day long. Better for you all day long should be Subways new tagline! They are providing the presentation of fresh prepared, better for you food with some of the lowest calorie counts in the industry!

Join me here on my blog for insights, information and inspiration. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit http://www.linkedin.com/in/grocerant.

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