Thursday, April 29, 2010

Foodservice private label brand managers are needed in the grocerant niche.

Increasing top line revenue, customer continuity & bottom line profits in the food industry should be an ongoing focus. Customer continuity means maintaining a level of excitement in your menu or food products that drive contemporized relevance for your customer in order to maintain or increase frequency levels.

Creating or identifying distinctive differentiated food consumable’s as an entity with identity by day part is an area each brand must focus. Understanding the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new food consumables will place you in a select industry grouping.

The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist. In industry speak, differentiated does not mean different to the consumer it means familiar.

Outside eyes can bring new light and assist in your pace of growth, redevelopment and deployment of your new menu’s with appropriate COG’s. Foodservice Solutions is very good at assisting people reach their goals. The grocerant niche is in need of private label brand managers to assist in building long term brand value for both individual product and brands.

Join me here on my blog for insights, information and inspiration. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit or on Facebook at Steven Johnson

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