Friday, April 9, 2010

In retail foodservice differentiation does not mean different it means familiar.

Fresh prepared, ready-to-eat and ready-to-heat food aka the grocerant niche is driving sales and profits in the restaurant, grocery and convenience store sectors. Most interesting is the strength of motivation and empowerment that customer are developing for this sector.

The grocerant niche continues to build top line revenue and bottom line profits the old fashion way! Giving the consumer something new and familiar! Companies that develop a platform that allows meal co-creation; in the car, at the office or at home are winning the heart’s and minds of today’s retail food consumer.

Broad Street Licensing (BSL) thinks that 7 Eleven “:Dreams Big” However as we have repeated reported here on this blog for many months 7 Eleven has been testing fresh prepared food around the globe and it’s working! BSL is now reporting that “115 stores in the Dallas-Fort Worth area. Consumers can have pizza, chicken tenders, chicken wings, breakfast sausage, egg and cheese quesadillas, with hash brown potatoes on the side. Prices from 79c (for two hash browns) to $2.99 for chicken wings to $9.99 for a large pizza. “

Even more exciting they can get them any time of the day. This mix and match of small portions, fresh prepared food components, makes meal time a time of convenient meal participation, with differentiation and individualization. That’s a clue for continued success in this niche.

Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche. Join me here on my blog for insights, information and inspiration or for more on Steven A. Johnson and Foodservice Solutions visit or on Facebook at Steven Johnson.

1 comment:

  1. Thanks for mentioning us, Steve. It's true that we've been skeptical about 7-Eleven, but it has to do with some practical concerns such as establishing a working cold chain in thousands of small footprint stores. But it's no longer about day part or channel, it's about hunger! Keep up the good work.