Burger
King has sales momentum and it all started with chicken fries. Restaurant
Brands International the parent company to Burger King posted a
comparable-store sales gain of 6.2 percent in the second quarter of 2015 and
this week posted 6,7% growth.
Success
does leave clues and after seeing sales gains during the third
quarter, Burger King said it has introduced a Buffalo
version of its fan-favorite Chicken Fries. Foodservice Solutions® Grocerant
Guru® insist “you have to dance with the one that brought you to the
party”.
That
is exactly what Burger King plans to do.
As we noted; The original Chicken Fries—a past LTO that was brought back
as a permanent offering in March—and its follow-up, Fiery Chicken Fries, have been key sales
drivers for the chain in recent months, spurring comps growth of 6.7 percent in
Q2 and 6.2 percent in Q3.
Now
Burger King is getting hotter the newest iteration “eschews traditional Buffalo
sauce, opting instead for a Buffalo-flavored breading, the chain said. A
nine-piece order of the limited-time item sells for $2.89.” That is both
turning up the heat in flavor and price competitiveness a formula that will
work once again.
www.FoodserviceSolutions.us specializes in outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a brand leveraging integration strategy.
Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit,
Linkedin.com/in/grocerant or twitter.com/grocerant
Contact Steve@FoodserviceSolutions.us
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