Let
the fun begin. Dunkin’ Donuts came out
with competitive guns this past week targeting Starbucks, McDonald’s, and
Burger King’s delivery programs. Dunkin’ Donuts began its tests of food and
beverage delivery, and order-and-pay
mobile order taking,
both of which could heighten competition in the fast growing breakfast day-part.
Breakfast
competitors Burger King, McDonald’s and Starbucks already offer delivery
service and each has been testing order-and-pay. Dunkin’s program testing will start with a
single-market test of an order-and-pay-ahead system. Patrons in Portland,
Maine, will be able starting this week to order beverages and food from the
nearest Dunkin’ unit up to 24 hours ahead of time and pay for it simultaneously
via an app on their smart phone. By now we all know that Starbucks’ set-up
allows customers to skip the line and grab their coffee and food from a pickup
station within the store saving customers valuable time.
Dunkin’s
delivery test is broader-based. It will start in Dallas and spread to Los
Angeles, Chicago, Atlanta and Washington, D.C., the franchisor said. The
DoorDash third-party delivery service is promising a delivery time of no more
than 45 minutes.
The
chain is a relative late entrant into delivery. In addition to Starbucks,
McDonald’s, Taco Bell, KFC and Panera Bread Co. are also testing arrangements
with third parties to bring orders to customers’ homes and offices. Have your competitors left you behind in the
marketplace?
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trapped doing what you have always done and doing it the same way? Interested in learning how Foodservice
Solutions 5P’s of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization? Email us
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