When Royal Farms opened a new 5,166-square-foot convenience store in Hunt Valley, Md. they wanted regular consumers to immediately recognize that the new store Royal Farms store now offers high-end, fast-casual food in a fast-casual dining environment. Foodservice Solutions® Grocerant Guru® stated “Royal Farms is taking a page out of the very successful Wawa playbook and it will work”
The new concept unit is the first of its kind for the chain. According to the press reports “the interior features a checkout with an innovative queuing system for impulse merchandising and speedy service. Food cues like bar-height seating along the storefront and clean views into the store support the fast-casual concept.
The focal point is a high-volume, on-stage kitchen and deli that offers the retailer’s famous fried chicken; a wide variety of subs, sandwiches and wraps; cold coffee and fruit smoothie drinks; a selection of sides like macaroni and cheese and mashed potatoes; fresh-brewed gourmet coffee; and cold beverages.”
Royal Farms reported that they have set and broke its daily foodservice sales record multiple times at the new concept unit and has already learned the limitations of many processes, equipment and workstations to the point that they have all been upgraded.
Success does leave clues. Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is a clue all food retailers need to pay close attention too. Are you breaking sales records? Do you need Outside Eyes? Contact www.FoodserviceSolutions.us or Email: Steve@FoodserviceSolutions.us for more information.
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