When Kim Lubel, chairman and CEO of CST Brands, introduced the refreshed new Corner Stores and introduced its new brand promise "Simply Fresh Always Friendly." Everyone one knew CST brands was entering the grocerant niche with full force according to our one Grocerant Guru®.
CTS Brands the San Antonio-based convenience store retailer unveiled its first rebranded Corner Store built from the ground up. The store is in north San Antonio, and the company plans to add four more in San Antonio before the end of the year.
The new larger CST stores will be known as Corner Store Markets and offer an expanded selection of fresh produce, quick meal fixings and a made-to-order food menu with pizzas, sandwich melts, soups, salads and more. These new-format stores will also feature the already popular Corner Store kolaches, tacos, and whoopie pies that have long been customer favorites.
Consumers want grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food according to the company, this rebranding initiative is based upon extensive market research that shows Corner Store's customers want a broad range of food and beverage options, including healthy choices, grocery staples, and fresh food prepared on-site.
Kim Lubel, chairman and CEO of CST Brands stated "Looking to the future of our industry, it's crucial that Corner Store continue to establish a clear retail identity broader than our fuel offerings. Inside our stores, food and beverage sales are a vital and stable profit generator. With this exciting brand initiative, we are looking to not only expand those offerings, but to call more attention to the great food, beverages and service we already offer,"… "Ultimately, we believe this pivotal new direction will energize our existing
Can you imagine growing the grocerant niche by nearly 1,900 sites in the United States and Canada and by nearly $12.8 billion in revenues? Well that is how big CST Brands is. Success does leave clues and CST has elevated the battle for share of stomach within an industry begging for growth and change.
www.FoodserviceSolutions.us specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit, Linkedin.com/in/grocerant or twitter.com/grocerant Contact Steve@FoodserviceSolutions.us