Noting say’s success quite like Grocerant niche Mix and Match meal component bundling according to Foodservice Solutions® Grocerant Guru® and the QSR sector leaders are now taking aim at the Convenience store sector that has successfully stolen market share from them.
Burger King expanded consumer choice with its price focused meal component offer of 10 chicken nuggets for $1.49 that could be mix and matched with any other side order. They had success they continue to drive customer frequency, top line sales, and bottom line profits with line extensions. Wendy’s 4 for $4 special is a grocerant niche mix and match offer that is driving top line sales and bottom line profits.
McDonald’s has had enough of C-stores and QSR competitors garnering their core customer. In January they plan to drive top line sales and bottom line profits with a ‘McPick,’ 2 items for $2 menu special grocerant niche meal component offering.
Last week Franchisees of McDonald’s Corp. agreed to a new “McPick 2 for $2” value platform. The value platform is focused on the QSR core food consumer looking for quality, consistency, service, great price. Which is something that C-stores have done very well the past eight years leveraging mix and match meal components with fresh prepared food that is deemed restaurant quality as regular readers of this blog know.
McDonalds’s will let customers to pick any two items from a menu of four — the McDouble, the McChicken, Small Fries and Mozzarella Sticks — for $2. This is key that price brings sandwiches back to the $1 price point widely considered a key element in the company’s decade long run of success.
Companies the ilk of Wawa, Sheetz, and Rutter’s Farm Stores have found success with quality fresh prepared food. C-store mix and match meal component bundling is garnering share of stomach from the QSR and Fast Casual restaurant sectors. Let’s be clear this is a battle for share of stomach and market share that will keep food prices low in 2016.
Invite Foodservice Solutions® to complete a Grocerant Scorecard or a Grocerant Program Assessment. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant Call: 253-759-7869 or Email: Steve@FoodserviceSolutions.us
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