Monday, November 13, 2017

7-Eleven & Pillsbury Partner on Breakfast

Success does leave clues and when it comes to selling branded food no one has done it better than 7-Eleven according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Back in the day (1969) 7-Eleven branded the Slurpee, since items the ilk of the Big Bite, Big Gulp have help drive the 7-Eleven store count to over 60, 275 worldwide.

 Recently 7-Eleven partnered with General Mills to launch the new Pillsbury Stuffed Waffle. Each Pillsbury Stuffed Waffle is made of layers of sausage, egg and cheese wrapped in a crispy, maple-flavored waffle. They are available for $2.49 each. This is another in the platform line of hand held food for immediate consumption that 7-Eleven has help elevate the brand with consumers according to Johnson.

The stuffed waffle was designed to cater to millennials' desire for unique taste experiences and offers a perfect combination of savory and sweet, according to the company. The no-mess waffle is also suitable for on-the-go c-store customers.
The new Pillsbury Stuffed Waffle can be found at over 10,700 stores in North American in warming ovens at 7-Eleven convenience stores. Is your company looking for a food item or strategic partnership to help drive branded food sales? Are you ready to edify your brand? Is it time you Drive top line growth and bottom line profits?

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information. 

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