Success does leave clues and when
it comes to selling branded food no one has done it better than 7-Eleven according to Steven Johnson, Grocerant Guru® at
Tacoma, WA based Foodservice Solutions®.
Back in the day (1969) 7-Eleven branded the Slurpee, since items the ilk of the Big Bite, Big Gulp
have help drive the 7-Eleven store count to over 60, 275 worldwide.
Recently 7-Eleven partnered with General Mills
to launch the new Pillsbury Stuffed Waffle. Each Pillsbury Stuffed Waffle is
made of layers of sausage, egg and cheese wrapped in a crispy, maple-flavored waffle.
They are available for $2.49 each. This is another in the platform line of hand held food for immediate consumption
that 7-Eleven has help elevate the brand with consumers according to Johnson.
The
stuffed waffle was designed to cater to millennials' desire for unique taste
experiences and offers a perfect combination of savory and sweet, according to
the company. The no-mess waffle is also suitable for on-the-go c-store
customers.
The new Pillsbury
Stuffed Waffle can be found at over 10,700 stores in North American in warming
ovens at 7-Eleven convenience stores. Is your company looking for a food item
or strategic partnership to help drive branded food sales? Are you ready to
edify your brand? Is it time you Drive top line growth and bottom line profits?
Are you trapped doing what you
have always done and doing it the same way?
Interested
in learning how www.FoodserviceSolutions.us can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
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