Wednesday, November 1, 2017

DoorDash Drives Restaurant Growth with New BIZ Model DoorDash Kitchens

Growth is required and considered a foundation of success by investors in restaurant concepts and retail food service operators.  Top-Line growth and Bottom-Line Profits are the foundation of any business and fresh food meal aggregator DoorDash has created an new platform to assist food retailers drive top-line sales and bottom-line profits for less driving incremental sales and profits. Is your business model evolving?
Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated “DoorDash understands that brands need to grow.  That is why they have created a new platform that reduces the cost for a brand to expand into new markets while dramatically reducing the cost of entering a new market.
DoorDash is a food / meal delivery service that is going to open its own kitchens so restaurants can enter new cities simply by ‘renting’ space within the DoorDash kitchen.  Simply put the ‘rent kitchen space’ model will allow restaurants and fresh meal assembly companies to extend their brands into other cities without the need to open a ‘new’ restaurant first. 
Broderick McClinton, general manager of DoorDash for Business stated “DoorDash Kitchens is an option for restaurants looking to open overflow kitchens for delivery or catering. We want to help our partners evolve" So how does it work? McClinton said “ kitchen rent is based on a percentage of gross sales” 
While only 12% of consumers prefer ‘third-party’ delivery services according to a new study by AlixPartners. Consumers are warming up to ‘third-party’ delivery service and like them as a platform for ‘discovery’ as they empower customer choice.  Our own Grocerant Guru® calls ‘third-party’ apps a “Food Court in the palm of your hand.”  One question can you afford not to be viewed?

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

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