Thursday, November 16, 2017

Lidl Introduced 'Menu Box' Service aka Meal Kits

Great companies drive growth by doing all of the little things just a little bit better according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. In the case of Lidl this time in   Switzerland they tested a new service for them called Menu Box that delivers ready-to-prepare meal boxes to customers' homes.
Here we would call this service a Meal Kit service because every week Lidl customers receive different recipes and fresh ingredients. The box contains everything needed to prepare three meals, plus basic ingredients like salt, pepper, and oil, as well as fresh herbs or spices.
There are also two options - the 'Veggie Box', which is targeted at vegetarians and vegans, and the 'Original Box', which contains only 100% Swiss meat. Getting local depending on the recipe, Swiss products account for approximately 80% of the contents of the package. Which is another nice touch that help drive sales locally. .
To edify freshness the recipes, which respect seasonality and diversity, are created by cooks and dietitians following the guidelines of the Swiss Nutritional Agency (SGE). The Veggie Box costs CHF 63 (€53.69), while the Original Box is priced at CHF 72 (€61.37) for two people and CHF 108 (€92) for four people. The weekly delivery service can be paused or cancelled at any time.
The Menu Box is packaged by Lidl Switzerland in its Weinfelden distribution centre. Shipment across Switzerland through the national postal service is both free for all customers and climate-neutral. How are you localizing you fresh food offerings? 

For international corporate presentations, educational forums, or keynotes contact:  the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Visit: for more information

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