Great companies drive growth by
doing all of the little things just a little bit better according to Steven
Johnson, Grocerant Guru® at
Tacoma, WA based Foodservice Solutions®. In the case of Lidl this time in Switzerland they tested a new service for
them called Menu Box that delivers ready-to-prepare meal boxes to
customers' homes.
Here we would call this service a
Meal Kit service because every week Lidl customers receive different recipes
and fresh ingredients. The box contains everything needed to prepare three
meals, plus basic ingredients like salt, pepper, and oil, as well as fresh
herbs or spices.
There are also two options - the
'Veggie Box', which is targeted at vegetarians and vegans, and the 'Original
Box', which contains only 100% Swiss meat. Getting local depending on the
recipe, Swiss products account for approximately 80% of the contents of the
package. Which is another nice touch that help drive sales locally. .
To edify freshness the recipes,
which respect seasonality and diversity, are created by cooks and dietitians
following the guidelines of the Swiss Nutritional Agency (SGE). The Veggie Box
costs CHF 63 (€53.69), while the Original Box is priced at CHF 72 (€61.37) for
two people and CHF 108 (€92) for four people. The weekly delivery service
can be paused or cancelled at any time.
The Menu Box is packaged by Lidl
Switzerland in its Weinfelden distribution centre. Shipment across Switzerland
through the national postal service is both free for all customers and
climate-neutral. How are you localizing you fresh food offerings?
For
international corporate presentations, educational forums, or keynotes contact:
Steve@FoodserviceSolutions.us the Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®. His extensive
experience as a multi-unit restaurant operator, consultant, brand / product
positioning expert and public speaking will leave success clues for all. Visit:
www.FoodserviceSolutions.us for more
information
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