Wednesday, November 29, 2017

Pizza Price Promo’s Demonstrates Domino’s Dominance

Foodservice Solutions® FIVE P’s of Food Marketing have proven a platform to drive top line sales and bottom line profits for chain restaurants, chain convenience stores, grocery stores offering grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food since 1991 according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  
Domino's  has found incremental success with technology, a reformulated pizza, delivery cars that separate it from competitors.  Now Domino’s is positioned leverage technologies operational efficiency, flavor, and price too drive incremental sales through the end of the year. 
Will Domino’s by expanding its digital orders by offering 50% off online pizza orders for a limited time for the next 10 days  disrupt the sales momentum other pizza chains have found or will it just spark a price war within the pizza sector in 2018?
Jenny Fouracre, Domino's stated  "About half of the people at our headquarters work in developing and supporting the digital side of the business, which allows the stores to focus on creating amazing food and delivering the best customer experience, with less time spent on the phone taking orders,"  "With 50% off online pizza orders, hungry customers who haven't tried out digital ordering might just succumb to the tempting price and maybe discover online ordering is easier than they thought.”
The Domino’s deal includes any menu-priced pizza that’s ordered through the chain’s online channels, which include its website and app.  While operational efficiencies are important and technology is a great platform to achieve those efficiencies remember Domino’s fixed the food first.  Is your brand ready to grow?

Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success.

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