Boston Market One Step Forward One Step Back

We have held back from blogging about Boston Market as we don’t like talking about miss-steps and find no need to pile on.  There are times when small steps help us believe that a shrinking brand maybe beginning to take the right steps once again. 

In the case of Boston Market Thanksgiving Home Delivery just might be that step.  The team at Tacoma, WA based Foodservice Solutions® hopes so.  We say it with hesitation as Boston Market has ‘built in limitations. We have to ask just where did business a model that limits success come from’ O’ maybe a flawed program that reminds us of yesterday not tomorrow?

So here is the Boston Market program for Thanksgiving “Through November 19, consumers in the continental United States can visit BostonMarket.com to order from a menu of five, fully prepared and pre-cooked signature Boston Market Thanksgiving Heat & Serve meal options.”

That’s not all as “Each order will ship frozen and once fully thawed, ready to heat and serve within two to three hours. Three meal options can feed up to 12 guests, while two additional offers can feed four to six people. Orders received by November 13 will arrive between November 16– 18, and subsequent orders received by November 19 will arrive on November 21.” Delivery program includes:

1.       Thanksgiving Meal for 12: A complete meal option with all of the holiday trimmings, including a whole roasted turkey, mashed potatoes and gravy, home style stuffing, cranberry walnut relish, spinach artichoke dip and crackers, dinner rolls, an apple pie and a pumpkin pie for $119.99.

2.       Combo Boneless Roasted Turkey Breast & Boneless Ham Meal for 12: A combo meal option including a boneless roasted turkey breast and boneless ham, mashed potatoes and gravy, home style stuffing, cranberry walnut relish, spinach artichoke dip and crackers, cinnamon apples, dinner rolls, an apple pie and a pumpkin pie for $119.99.

3.       Basic Thanksgiving Meal for 12: The Basic Thanksgiving Meal for 12 includes a whole roasted turkey, mashed potatoes, gravy, home style stuffing and dinner rolls for $99.99.

4.       Boneless Roasted Turkey Breast Meal for 4-6: The Boneless Roasted Turkey Breast Meal for 4-6 includes a boneless roasted turkey breast, mashed potatoes and gravy, home style stuffing, cranberry walnut relish, spinach artichoke dip and crackers, dinner rolls, an apple pie and a pumpkin pie for $84.99.

5.       Boneless Ham Meal for 4-6: The Boneless Ham Meal for 4-6 includes a boneless ham, mashed potatoes and gravy, home style stuffing, cranberry walnut relish, spinach artichoke dip and crackers, dinner rolls, an apple pie and a pumpkin pie for $84.99.

Are you putting limits on your success? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow? Are your customer counts up?  Do you have more restaurants open today than you did five years ago? If not it may be time to visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.