Wednesday, November 15, 2017

Panda Express New Takeout Box

Panda Express continues to expand its platform of Ready-2-Eat family comfort food to-go, delivery, or drive thru ordering heck you can even eat inside at most units.  Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® maintains that Panda Express excels at edifying its brand with consumer expectations.
Panda Express released latest Limited Time Offering (LTO) of its go-to comfort food family, is Peking Pork. The Peking Pork features crispy, lightly battered pork chop bites complemented with green bell peppers and onions tossed in a savory sweet-and-sour glaze.
Panda Express understands America’s inclusive culinary culture.  The Peking Pork is rooted in the bold flavors of its Chinese heritage while satisfying guests’ desires to explore and experience new American comfort food tastes thus edifying both the consumer and brand relevance.   
Jimmy Wang, director of culinary innovation at Panda Express  stated “From the wok to the first bite, Peking Pork is a sensory experience that delivers the bold flavors and nostalgic satisfaction of our favorite Chinese dishes,” …. “As the home of American Chinese food, Panda Express is uniquely positioned to tap into the feel-good emotions associated with our culture’s cuisine.” Is your brand simultaneously edifying the consumer and brand relevance?

Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success.

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