Sunday, November 5, 2017

Starbucks Kicks Off the Restaurant Holiday Season

Restaurant holiday specials, sales, and Starbucks Cups are all coming out this time of year.  Our own Grocerant Guru® reminds us that ‘when you see Starbucks Holiday Cups you know that the restaurant holiday specials will follow.”  Once again this year we will highlight several pantry busting holiday restaurant family meal offers all aimed at making your family meal simpler.  
Back in the day 1997 is when Starbucks began its holiday cup program, once again this year you can fill those cups with favorites the ilk of Chestnut Praline Latte, Caramel Brulée Latte and Peppermint Mocha.
This year, Starbucks has unveiled its first color-in holiday cup. The cup design starts with a pair of hands holding red cups of coffee, an ode to cups of years past, connected with swirling ribbons with lively holiday scenes and splashes of red and green.
Leanne Fremar, executive creative director for Starbucks as if she were taking a clue from our own Grocerant Guru® and expanding the concept of customer interactivity and participation stated  “We love the idea of everyone making this year’s cup their own. “This year’s cup is intentionally designed to encourage our customers to add their own color and illustrations,”  Ah yes the Grocerant Guru® one again on target.  
May we suggest that you try a flavored holiday drink in one of the new holiday cups and color to your up and let us know if you think consumer interactivity and participation draws you closer to the Starbucks brand.  We think you will but we will wait to hear from you.

Marketing matters learn how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: or visit: for more information.

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