Wednesday, November 22, 2017

Shop More Cook Less Holiday Actives replace hours in the Kitchen.

The undercurrents of a cultural holiday shift in family traditions is underway as more and more families opt for  actives over hours in cooking, cleaning, and doing dishes according Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Skiing, walking, running, shopping, binge-watching TV or sports are preferred over cooking from scratch according to Johnson.
Consumers are forgoing the traditional home-cooked Thanksgiving feast in return for something less time consuming and panic-inducing specifically grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.  Today as regular readers of this blog know restaurants, grocery stores, liquor stores,
A new report from the National Restaurant Association says nine percent of consumers will be eating Thanksgiving dinner out, four percent said they would buy a complete meal prepared locally. According to our Grocerant Guru® 84% of ‘home cooked’ meals with have at least one fresh prepared item on the table from either a grocery store, restaurant, bakery, or mail order
Sure most of you know that our team identified the 65 Inch HDTV Syndrome first but this holiday shift holiday’s is an undercurrent that progression from Thanksgiving plans even just six years ago has moved the needle even more. Even recently Forbes noted that nearly one in four diners are not going to do all the work of fixing Thanksgiving dinner. 
So where did the NRA survey say consumers were going to go to eat Thanksgiving dinner?  According to the NRA survey, 31 percent of diners eating out said they go to the same specific restaurant for Thanksgiving, with another 30 percent saying they will head to a restaurant they usually go to for general special occasions. Eighteen percent said they will use Thanksgiving to try a restaurant they have never been to before.
The team at Foodservice Solutions® wants to wish everyone a happy holiday season and no matter if your off skiing, boating, running, shopping, binge watching your 65 Inch HDTV, or cooking from scratch we wish you well. 

Success does leave clues  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email:

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