The undercurrents of a cultural
holiday shift in family traditions is underway as more and more families opt
for actives over hours in cooking,
cleaning, and doing dishes according Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Skiing,
walking, running, shopping, binge-watching TV or sports are preferred over
cooking from scratch according to Johnson.
Consumers
are forgoing the traditional home-cooked Thanksgiving feast in return for
something less time consuming and panic-inducing specifically grocerant niche
Ready-2-Eat and Heat-N-Eat fresh prepared food. Today as
regular readers of this blog know restaurants, grocery stores, liquor stores,
A
new report from the National Restaurant
Association says
nine percent of consumers will be eating Thanksgiving dinner out, four percent
said they would buy a complete meal prepared locally. According to our
Grocerant Guru® 84% of ‘home cooked’ meals with have at least one fresh
prepared item on the table from either a grocery store, restaurant, bakery, or mail order.
Sure
most of you know that our team identified the 65 Inch HDTV Syndrome first but this
holiday shift holiday’s is an undercurrent that progression from Thanksgiving
plans even just six years ago has moved the needle even more. Even recently Forbes noted that nearly one in four diners are not going to do all the work of
fixing Thanksgiving dinner.
So
where did the NRA survey say consumers were going to go to eat Thanksgiving
dinner? According to the NRA survey, 31
percent of diners eating out said they go to the same specific restaurant for
Thanksgiving, with another 30 percent saying they will head to a restaurant
they usually go to for general special occasions. Eighteen percent said they
will use Thanksgiving to try a restaurant they have never been to before.
The
team at Foodservice Solutions® wants to wish everyone a happy holiday season
and no matter if your off skiing, boating, running, shopping, binge watching
your 65 Inch HDTV, or cooking from scratch we wish you well.
Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche
business development. We can help you
identify, quantify and qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard
completed a Grocerant Program Assessment, or new Grocerant niche product
Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
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