Saturday, February 3, 2018

At Casey’s General Stores Partnerships Drive Success

What is the key driver for foodservice moving forward?  In the minds-eye Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® there is one dominate element that will power success within retail foodservice over the coming years.  Johnson calls it the new electricity that is partnerships specifically strategic partnerships.   The new electricity must be very efficient for the supply and includes such things as fresh food, sustainable oils, urban farming (produce, seafood, etc.), autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing

Food companies the ilk of Supermarkets, Conveniences Stores, Dollar Stores, and Department Stores selling food that want to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.

The food retail partnerships are evolving fast rather than being with legacy CPG brands they will be with technology companies that have cutting edge customer facing strategy that is fast and complexity free for the consumer and with fresh food start-ups offering alternatives to pantry stocking options of yesterday according to our Grocerant Guru®.

Casey's General Stores had progressively embraced partnering developing fresh pizza with delivery and with global financial technology company Blackhawk Network Holdings to offer Amazon Cash to its customers who don't have a bank account or prefer not to use debit or credit cards.

Bill Walljasper, senior vice president and chief financial officer for Casey's stated "We are thrilled to offer our customers the added convenience of Amazon Cash at Casey's General Stores, which we anticipate will drive additional foot traffic in our retail locations around the country," ... "By partnering with Blackhawk, we are able to bring Amazon Cash to our stores and continue to be a one-stop shop for our diverse group of customers, including cash-based shoppers."
Amazon Cash allows consumers to load between money from $15 to $500 in cash to their Amazon balance without fees. To do so, they simply present a personalized Amazon barcode to a cashier at a participating retailer along with the amount of money they wish to load. The amount is then applied to the customer's existing Amazon account and immediately available to use for online shopping of eligible products and digital content on

Success does leave clues and regular readers of this blog know that Casey’s success in larger part has to come from driving customer migration too Casey’s with increased grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared foodservice offerings and Pizza.  Walljasper understands that when you combine increased grocerant niche fresh food offerings with time technology consumers relevance grows exponentially.  Foodservice Solutions® Grocerant ScoreCards as regular readers know have pointed that out time and time again. Have you tapped into the New Electricity?  

Tap into the Foodservice Solutions® team for greater understanding of New Electricity or for a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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