Sunday, February 25, 2018

Cracker Barrel Finds New Electricity to Drive Growth

Public companies need for growth inevitably drives them to look for the best, most profitable way to drive growthaccording to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  In the case of Cracker Barrel Old Country Store the growth is being fueled by new electricity in the way of Biscuit bar. 

Cracker Barrel Old Country Store new electricity to fuel its growth a new platform a biscuit bar. Where is your brand getting its swag, your mojo, to drive growth? If there is there is one dominate element that can power incremental success within the restaurant sector over the coming years it is what Johnson calls it the new electricity that is strategic partnerships and new platforms.   
The new electricity must be very efficient for the supply and includes such things as regional fresh foods, urban farming (produce, seafood, etc.), Chefs, Consultants, local wine, and local beer, autonomous delivery, consultants, chefs, cashier-less retail, cash-less payments, digital hand held marketing and outside-eyes.
Cracker Barrel entrance into the grocerant niche is on target with its  hand-held breakfast sandwiches and off-premise biscuit bars all part of new catering push. Cracker Barrel, which features biscuits at its six-unit fast-casual Holler & Dash Biscuit House chain, is looking to expand off-premise sales, which have grown with new catering menu offerings and online ordering.
Sandra Cochran, Cracker Barrel president and CEO stated “As we seek to gain market share within the off-premise space, we also plan to further enhance our catering menu over the coming quarters, which may include some new catering offerings such as a biscuit bar and hand-held breakfast sandwiches,”
Conchran continued “Off-premise sales, especially during the recent Thanksgiving and Christmas “heat-and-serve” season, have exceeded the company’s expectations”. Thus for Easter, Cracker Barrel will again offer the heat-and-serve menu, which includes spiral-sliced ham, a choice of four sides and blackberry cobbler to serve 10 people.
Cracker Barrel has found its new electricity with grocerant niche hand-held food for immediate consumption via a breakfast bar.  What is going to drive your sales later this year?  What is the fuel to drive your growth?
Are you trapped doing what you have always done and doing it the same way?  Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information

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