Tuesday, February 6, 2018

Grocerant Guru’s Meal Kits Success Clues

Competition within the Meal Kit sector is not a disruptive, nor are incremental points of fresh food meal kits distribution curtailing growth among current meal kit companies in the battle for share of stomach according to Steven Johnson, Grocerant Guru® at Tacoma WA, based Foodservice Solutions®.  

Foodservice Solutions® Grocerant ScoreCards have revealed four consumer points of irritation with meal kit offering today.  In addition the ScoreCards revealed five attributes the team at Foodservice Solutions® is convinced will propel success within the Meal Kit sector for those that evolve with consumers desires.

One of the first ways to evolve with consumers is to stop doing with irritates consumers so that’s what we will focus on in this blog today.  The top four points of customer irritation with meal kits are:

1.       Subscription
2.       Price
3.       Pre-Ordering To Far in Advance
4.       No Deserts

The one item that was not a surprise to us was that every age group was disappointed that meal kits did don’t come with desert.  Overall deserts was the most commented item listed  on the ScoreCards yet never  rated number one or two.  So what were the top five request attributes?

1.       Regular ‘food’ (not special occasion meals)
2.       Deserts
3.       Local availability at stores: Grocery, C-store, Drug stores
4.       Family Size meals
5.       Kids Meals

Some food axioms are true others defy data one such fact is Millennials have surpassed baby boomers as the largest living generation in the United States and their grocery store habits are destined to have a marked effect on future food demand. 

Data and big data tell’s us Millennials are looking to buy healthier and fresher food than their predecessors but far Millennials tell us that they want desert with their meal kits. Regular readers of this blog know what consumers say and what they do are too very different things when it comes to food retail.

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

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