Wednesday, February 21, 2018

C-Stores Grocerant Niche Prepared Food = Success

The tide has turned and consumer have been migrating from traditional grocery stores and sit down restaurants too new non-traditional outlets selling grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Now that Millennials have overtaken baby boomers as the largest generation, the number one beneficiary of that migration is the Convenience store sector according to Johnson.  C-stores are leaning fast how to leverage the customer inflow from The 65 Inch HDTV Syndrome

According a new study Realities of the Aisle study, 16 percent of millennials said they visit a convenience store daily, which is five percentage points higher than any other generational group, and just one percentage point less than the number of millennials who opt to shop ecommerce retailers such as Amazon every day.

When millennials head to a convenience store, they are looking to fill up their gas tank and grab a bite to eat. Seventy-three percent purchase gasoline at a c-store once a week, compared to 71 percent of other generations, contradicting the conventional wisdom that millennials as a group are driving less. Many of these trips for gas also include in-store purchases.

The 2018 study shows that 61 percent of millennial respondents have purchased prepared food at a c-store in the last month, with sandwiches, pizza and hot dogs proving to be the most popular. However, millennials are more or less split when it comes to whether or not they prefer made-to-order food (45 percent) or prepacked/grab-and-go items (43 percent).

What new portable fresh food offerings is your company offering consumers?  The 65 Inch HDTV Syndrome continues to influence consumers today.  In fact since the first findings came out in 2012 consumer increasing reference the ‘comfort’ of watching their HDTV at home 3.9% more in 2018 than in 2012 as a reason to seek Ready-2-Eat and Heat-N-Eat fresh prepared food for home consumption.

Success does leave clues  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email:

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