Wednesday, February 7, 2018

Project Juice Blends Business Models for Success

Success does leave clues and Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® helped restaurateurs, retailers, and entrepreneurs evolve retail foodservice business to garner new customers or to halt customer migration.  While many US based chain restaurants continue to capitulate year over year customer counts those who headed Johnson advice back in the day are finding success today.
Project Juice, a food and beverage company with retail locations in California, announce a new way for customers across the country to experience the company’s award-winning smoothie bar creations in the comfort of their own home. In the minds-eye Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® there is one dominate element that will power success within retail foodservice over the coming years.  Johnson calls it the new electricity that is partnerships specifically strategic partnerships.   

The new electricity must be very efficient for the supply and includes such things as fresh food, sustainable packaging, urban farming (produce, seafood, etc.), autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing.
Expanding its business model by introducing Sub-Zero Superfoods, a line of organic superfood smoothies and bowls that ship free nationwide and arrive to customers’ doorsteps “ready-to-blend” (just add liquid). The new products will be available as a commitment-free subscription service via a new website:
The Ready-2-Blend superfood smoothies and bowls from Project Juice complement the existing business model while elevating the brands reach.  As with all of Project Juice’s food and beverage offerings, the Ready-2-Blend smoothies and bowls are gluten-free, dairy-free, soy-free, and contain organic and locally sourced produce, when available. Consumers are dynamic and brands must be as well.  Here are some of the offerings:
Fruit Smoothies
Acai Chia: Designed to boost immunity and give the skin that beautiful glow, Acai Chia combines blueberries, banana, strawberries, raspberries, wild harvested pure acai, chia seeds and goji berries for a smoothie that is perfectly sweet and tart, and a boon for digestion. Project Juice suggests adding coconut water as the liquid base for a light way to complement the frozen cup contents.
Strawberry Banana Probiotics: Gut health is one of the most important facets of overall wellness, and this smoothie combines the namesake fruits with pineapple, goji berries, chia seeds, coconut oil and vegan probiotics (bacillus coagulans GBI-30, 6086) for a smoothie that will not only help boost the digestive system, but can help boost cognitive function for sharper focus.
Green Smoothies
Avocado Orange: This smoothie is creamy with the zing of citrus, perfect for a morning pick-me-up. Combining avocado, spinach, kale, spirulina, orange and lime juices this is an immune booster keeps you fueled just right.
Mint Cacao: This formulation is ideal for the kiddo who has a hard time eating veggies, transforming spinach and chlorella into a delightful treat worthy of dessert, with the addition of banana, cacao nibs, dates, coconut oil, and peppermint extract. They’ll never know they aren’t eating superfoods!
Protein Smoothies
Blueberry Protein: Brown rice protein is enhanced with plump blueberries picked in-season, banana, spinach, almond butter, hemp seeds, dates and cinnamon for a blend that is not only great for building strength, but also for cognitive function, making it an incredible breakfast smoothie to power the day.
Coffee Collagen: Two of our favorite functions come together in this recipe - creating energy and increasing collagen production in the skin. Cold-brew coffee, which is less acidic than its alternative, is blended with banana, gluten-free oats, collagen peptides, dates, cacao nibs, MCT oil and cinnamon. These peptides are easily digested and are great for skin health, muscle repair and to getting a good night’s sleep.
Superfood Bowls
Acai Banana Bowl: Certified gluten free oats add umph to this amazing bowl, which blends organic banana, blueberries, wild harvested pure acai, and dates with a blend of superfood granola. Perfect as a post-workout snack, or a morning meal, this bowl can help improve immune function, and helps the digestive system work at its optimum levels. The granola adds the perfect crunch with a hint of maple syrup, pecans, sunflower seeds, flax meal, sesame seeds, chia seeds goji berries and cacao nibs.
Kale Mango Bowl: Picked perfectly in season and frozen to retain nutrients, mango lends its tropical sweet and tart balance to this bowl, which can be incorporated into daily routines for a detoxifying meal. Wild harvested coconut meat adds healthy fats, and banana, kale and superfood, gluten free granola round it out for a bowl that is any meal’s match.

Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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