Nothing
much goes better with Pizza than beer and the team at The Pizza Press, is
expanding brand relevance with it thinks is its new electricity craft beer. The consumer is dynamic not static
according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice
Solutions® and The Pizza Press is evolving with consumers that is dynamic and a
sign of how to build brand relevance.
The Pizza
Press new unit will featured an elevated beer bar experience including vintage
beers, a more extensive wine list, upscale seasonal ingredients and an enhanced
bar and patio, complete with a custom fire pit. Johnson believes there is one
dominate element that will power success within retail foodservice over the
coming years.
Johnson calls it the new electricity that is
partnerships specifically strategic partnerships. The new
electricity must be very efficient for the supply and includes such things
as fresh food, sustainable
packaging, local beer & wine, urban
farming (produce, seafood, etc.), autonomous delivery, cashier-less retail,
cash-less payments, digital hand held marketing. The Pizza Press
has found it in breweries.
Food
companies the ilk of Restaurants Supermarkets, Conveniences Stores, Dollar Stores, and
Department Stores selling food that want to survive the next generation of retail
must embrace the artificial intelligence revolution while simultaneously embracing Ready-2-Eat and Heat-N-Eat fresh food.
That will require brands to embrace new fresh food partnerships more now than
ever before according to Johnson. Where is your next level of growth coming
from?
The Pizza
Press has been building its collection of limited release craft beer kegs and
bottles since its founding in 2012 by working closely with renowned breweries.
The Pizza Press new Special Edition will feature a beer bar tended by trained
beer masters. The goal of the new design is to provide its guests with an
opportunity to share their passion for craft beer and pizza with other
like-minded individuals, while trying beers that haven’t been on the market for
years.
“Dara
Maleki, Founder and CEO of The Pizza Press. “While The Pizza Press has always
offered craft beer, this elevated concept will offer additional exclusive
vintage beers and ingredients, further creating a special place for beer and
pizza enthusiasts to come together and hang out over craft beers and specialty
pizzas.”
At the
core of the brand is a newsworthy service, fresh ingredients and a unique
environment that set The Pizza Press apart from other concepts in the space.
What is your new electricity? Where
who are you working with to drive top line sales and bottom line profits?
Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche
business development. We can help you
identify, quantify and qualify your new
eletricity. Has your company had a
Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant
niche product Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
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