Wednesday, February 28, 2018

Dunkin Donuts ‘Halo’ of Goodwill for Girl Scouts

We have to give credit where credit is due and this year Dunkin Donuts is expanding its ‘halo’ of goodwill to Girl Scouts.  In an effort to help draw attention to the Girl Scout cookie drive this year Dunkin’ Donuts is delivering the delicious taste of Girl Scout Cookies in its signature coffee and beverages for the first time.
Here is what’s new Dunkin’ Donuts, under a licensing agreement with Girl Scouts of the USA, introduces a trio of new coffee flavors inspired by iconic Girl Scout Cookie varieties: Thin Mints, Coconut Caramel, and Peanut Butter Cookie. All three flavors will be available by Monday, February 26, and served at participating Dunkin’ Donuts restaurants nationwide through May for a sweet spring.
How good does this sound? The New Thin Mints flavored coffee features the classic cookie’s combination of cool mint and decadent chocolate, while new Coconut Caramel flavored coffee treats guests to the taste of toasted coconut together with creamy caramel. With new Peanut Butter Cookie flavored coffee, Dunkin’ Donuts has crafted its first-ever coffee featuring the flavor of mouth-watering peanut butter (without allergens). All of Dunkin’ Donuts’ coffee flavors inspired by Girl Scout Cookies are available in the brand’s full lineup of hot or iced coffees, lattes, macchiatos, frozen coffee, and frozen chocolate.
Try them now as Dunkin’ Donuts’ launch of its Girl Scout Cookie inspired flavored coffee beverages coincides with National Girl Scout Cookie Weekend so available now. This season, Girl Scouts is celebrating the next century of female entrepreneurs. To help power amazing experiences for girls, Dunkin’ Donuts franchisees at select locations across the country will open their doors to cookie entrepreneurs, inviting local troops to sell Girl Scout Cookies at Dunkin’ Donuts restaurants on weekends February 24–March 18.
Patty Healy, Senior Director of Integrated Marketing, Dunkin' Donuts, says: “Our guests have come to expect and enjoy fun, innovative flavors from us, and what could elicit more smiles than the iconic taste of Girl Scout Cookie inspired flavors in your favorite Dunkin’ Donuts coffee? It’s a natural fit and a powerful combination. We are especially proud that our franchisees, many of whom are small business owners themselves, are committed to fueling the entrepreneurial spirit of the Girl Scouts by welcoming local troops to sell cookies at their restaurants.”  Where are you expanding your brand ‘halo’?
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