Thursday, February 8, 2018

Partnerships Matter at Starbucks

Success does leave clues and Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® as regular readers of this blog know has touted the success of Starbucks partnerships with companies the ilk of Pepsi, Spotify, and now Visa the ability to leverage branded partnerships is a clue no one should over look.  

In the minds-eye Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® there is one dominate element that will power success within retail foodservice over the coming years.  Johnson calls it the new electricity that is partnerships specifically strategic partnerships.   The new electricity must be very efficient for the supply and includes such things as fresh food, sustainable packaging, local beer & wine, urban farming (produce, seafood, etc.), autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing.

Food companies the ilk of Restaurants Supermarkets, Conveniences Stores, Dollar Stores, and Department Stores selling food that want to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing Ready-2-Eat and Heat-N-Eat fresh food.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson. Simply put Starbucks continues is doing just that.

The new Starbucks’ Rewards Visa Card is here the partnership with Chase, officially launched the co-brand credit card, which is integrated directly into the Starbucks Rewards loyalty program. Matt Ryan, executive vice president and chief strategy officer for Starbucks stated ““It’s important to us to make earning Rewards as easy for our customers as possible, and the Starbucks Rewards Visa Card is a powerful tool for us to do that because of how easily it fits into their daily lives,”
What new partnerships are you looking at?  Where are you getting the power to fuel your brands growth?  Where is you the new electricity? Face it a Visa card is not new for retailers but it is new for Starbucks?  What have you over looked?  Does you brand look more like yesterday than tomorrow?

Success does leave clues  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email:

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