You don’t become
a global food powerhouse by looking the other way and letting everyone steal
your customers. Success does leave clues
and facts paint a clear picture, thus after completing due diligence Ahold
found and opportunity to drive both sales and profits with “lunchbox” according
to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Grocery stores
have long known that consumers don’t want to spend all day buying items for one
meal, or picking up one item to compete the family dinner. They also know that fast food restaurants
have ‘eaten their when it comes to lunch business’. Capitulation of market share can only go on
so long until the day comes consumers never think about returning to you
stores.
Ahold Delhaize new "lunchbox"
frictionless store concept is designed to change all of that. In a recent
article Russell Redman noted “Since a late 2019 U.S. pilot of its “lunchbox”
frictionless retail concept, Ahold Delhaize USA sees possibilities for the
technology that stretch beyond its own stores, facilities and geographic market
to other venues and users.
Paul Scorza, executive vice president for
IT and CIO at Retail Business Services (RBS) told Redman, “Where we think we're
going with it, that's what we're working on now,” Scorza said in the interview
at a lunchbox demo store in the NRF booth of tech partner Intel. “We believe it
would be to places where we don't have a traditional store.”
So, the fact is by offering a curated
selection of food and beverages and other groceries, lunchbox enables shoppers
to make purchases by scanning in via an RBS mobile app as they enter, selecting
items and then walking out. Customers register ahead of time to set up an
account to tally transactions and make payment, either through a credit/debit
card or digital wallet. Shoppers receive a receipt on their smartphone
immediately after exiting the store, which runs 24/7. Who is targeting your
customer?
Ahold understands that the cost of
running a cashier-less store with a smaller footprint with the top 300 sku’s
plus and assortment of grocerant niche Ready-2-Eat and Heat-N-Eat fresh
prepared meals, meal components and beverages will allow them to reduce cost
undercutting the fast price hikes seen at most fast food restaurants. If success does leave clues and it does watch
Ahold recapture market share for lunch.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant
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