Back in the day (2004) Starbucks
introduced a soy latte. That’s what leading companies do, they
innovate, imitate, and incorporate consumers unmet need-set according to Steven
Johnson, Grocerant Guru®
at Tacoma, WA based Foodservice
Solutions®.
Consumers are dynamic not static and so
is Starbucks. So what did they do as the consumer continued
to evolve? Well, they added coconutmilk to its lineup in 2015 and almondmilk in
2016. The company’s Research & Development team also began creating new
beverage to highlight the flavors of the non-dairy milks like Coconutmilk Mocha
Macchiato and Horchata Almondmilk Frappuccino blended beverage.
So, What’s next? Three new plant-based milk alternatives have arrived
they are Almondmilk, Oatmilk, and Coconutmilk. Consider this Starbucks has been
in the ‘plant-based beverage’ space since 2004.
Have you? Success does leave clues and when it comes to plant-based food
and beverage Starbucks has left many.
Looking for
success clues of your own? Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities,
technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant
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