Technology to Drive C-store Foodservice Sales Up, Up, Up

Wawa, Sheetz, have called themselves fast casual restaurants and or restaurants with gasoline & 7-Eleven branded the Slurpee before most of the top 125 restaurant chains were not even concepts. However, it is technology that is going to be the platform of driving incremental customer adoption according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  

With, nearly 80 percent of Americans owning smartphones, and smartphone users constitute "an overwhelming majority" of c-store customers, according to Kimberly Otocki, content marketing specialist at Paytronix Systems Inc. according to Johnson it’s those consumers that seeking more mix & match meal bunding options.

Regular readers of this blog know that Mix & Match meal component bunding are a key drive of food sales and a hallmark driving grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food sales. In a recent report from Paytronix found:

1.       Ninety percent of customers use their phone inside the store while shopping.  To find the right mobile platform, operators should consider three main factors: how to identify customizable information, how to keep customers active with one's brand, and how to increase spend through the platform. 

2.       Eighty percent of the time consumers spend on their smartphones involves just five apps

C-stores are doing better in their competition with QSRs than they probably think the reason the ability to mix & match legacy CPG foods (Milk, Bread, Fruit, Beer, Wine) for a meal fast.  Some legacy c-stores fall below large QSRs on-premise is in helping customers navigate the path to purchase, understand the menu options, and quickly and easily make informed decisions according to the team at King-Casey.

Smart phone branded loyalty technology will become the equalizer driving grocerant niche Ready-2-Eat and Heat-N-Eat mix & match meal component bunding and c-store sales to new highs according to Johnson. So, the simple fact is convenience stores are evolving with fresh, fast, and flavorful food.  Combine that with technology and restaurants that look more like yesterday than tomorrow have something to worry about.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.