New
Year’s resolutions include looking for a new job for many foodservice professionals
according to Steven Johnson,
Grocerant Guru®
at Tacoma, WA based Foodservice Solutions®.
2020 brings with it new employment opportunities for food marketers
looking to make a change. Unburdened
with legacy brand ‘luggage’ from yesterday, Ghost Kitchens / Virtual
Restaurants are a platform driving relevant brand adoption and looking for good
brand marketers.
Consider the opportunity to work in a
cross-functional setting leveraging your food knowledge while edifying that
with consumer facing technology and the results you could get credit for
driving. Here is an example: Soupboi
is the first virtual restaurant, delivery-only concept in St. Louis, MO with On-Point Hospitality in partnership with DoorDash.
On Point Hospitality’s Soupboi is available
for delivery-only via DoorDash, Soupboi will be available for lunch throughout
the winter, featuring a menu of chef-prepared vegan soups. The cost to operate
a lunch only concept, with delivery in a catering setting can’t be matched by
most legacy food outlets.
The fact is virtual restaurants, are a
popular trend in larger markets the ilk of Chicago, New York and San Francisco.
Virtual restaurants that allow restaurant operators to use existing restaurant
facilities or commissary kitchens to offer unique concepts via delivery only.
For Soupboi, the On Point Hospitality team will be utilizing the Yellowbelly
kitchen for cooking the soup. How is your brand expanding? Can you control
quality while driving incremental sales?
Tim Wiggins, co-owner of On Point
Hospitality and brainchild of Soupboi stated “It’s the time of year that I crave
a comforting bowl of soup, but we know that people don’t want to leave their
office or house for lunch. With Soupboi, they don’t have to. The soup-focused
menu didn’t really make sense for our existing concepts, but we utilized the
idea and created its own Soupboi brand, menu and experience. There is no
storefront or dining area so guests simply order online or via the app on their
phone, and your DoorDash delivery driver brings your soup right to your door.”
So, the Soupboi menu of soups with
seasonal ingredients and craveable, healthy options. Soups available include:
Cauliflower Red Curry Soup with white rice and crispy chickpeas; Tortilla Soup
with cashew crema with crispy tortillas and cilantro; Coconut & Ginger Soup
with crispy garlic, turmeric and barley; and Miso Mushroom Soup with grilled
bread. “Rice Crizpy Treats with Fruit Specks” will also be available for
purchase. Are you looking for a new Job?
Do you want to drive top line sales and bottom line profits?
Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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