Thursday, January 16, 2020

Subway losing Ground to KFC, Taco Bell, McDonald’s, Wendy’s and more



Remember the $5 Footlong?  We know you do.  More importantly so do consumers.  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “Subway leveraged both the ‘halo’ of better-for-you and price to drive customers into their stores. It worked, worked well and set a new mindset for the consumer that shows no sign of diminishing.”
It’s now 2020 and Kentucky Fried Chicken is offering its fan-favorite Famous Bowls for just $3. Edifying and bettering the price mindset that Subway established and then left behind. Sure, Subway still has the ‘halo’ of fresh and better for you but abandoning the price point that they established has been a catastrophe for the brand, and its franchisees.
With Taco Bell’s new offer of a Double Stacked Taco for $1, McDonald’s renewing its offer for its 2 for $5 Mix and Match Deal, and Wendy’s new 4 for $4 Subway’s messaging has left a lingering disappointment in the minds-eye of the consumers according to Johnson. 
The restaurant/foodservice Price, Value, Service equilibrium continues to reset. Are you looking a customer ahead? Is your brand proactive evolving with consumers? Chains must look long term, growing and evolving as consumer never go backward.  Consumers are dynamic not static.
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869


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