El Pollo Loco’ New Year New You

Timing is everything.  Looking a customer ahead is the top job requirement for legacy brands in a world that is evolving faster than brand messaging or customer relevance according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  

It’s January and El Pollo Loco has a new menu item with relevance helping consumers with a New Years Resolution to ‘get fit”.  The new line of Pollo Fit Bowls, are Keto Certified or Paleo Friendly. They start with fresh organic spinach and is topped with an abundance of real, better-for-you ingredients and house-made citrus vinaigrette for flavorful taste and to help fuel an active lifestyle. Here they are:

1.       Double Chicken & Avocado [Keto Certified] – Chopped fire-grilled chicken breast, sliced avocado, organic spinach, made-from-scratch pico de gallo, queso fresco, lettuce, and red cabbage and carrot blend.

2.       Double Chicken & Queso Fresco [Keto Certified] – Chopped fire-grilled chicken breast, organic spinach, made-from-scratch pico de gallo, black beans, queso fresco, and lettuce and red cabbage blend.

3.       Double Chicken & Mango [Paleo Friendly] – Chopped fire-grilled chicken breast, organic spinach, fresh mango salsa, sliced avocado, and lettuce and red cabbage blend.

Hector Muñoz, Chief Marketing Officer at El Pollo Loco stated “We know our customers are increasingly looking for varied approaches to healthy living, so it made sense to introduce a better-for-you culinary innovation in advance of the New Year that not only delivers on taste, freshness and high-quality ingredients but is also accessible to everyone,” “This is only the beginning for our growing better-for-you menu and look forward to debuting additional offerings customized for varying lifestyles in 2020.”

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.