Foodservice chain after foodservice chain are beginning
to understand how packaging can help them drive incremental sales in areas the
ilk of catering, takeout, and retail according to Steven Johnson, Grocerant
Guru®
at Tacoma, WA based Foodservice
Solutions®.
When Juice
It Up! announced the availability of its new Juice It Up! Pack. Designed
for on-the-go convenience, at a 10 percent discount, Johnson noted that
grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food and beverages
are leveraging the power of packaging to drive incremental sales.
It’s clear to see from the picture above
that the pack is perfect for group occasions such as office meetings, soccer
games and beach days. The Juice It Up! pack comes in three product category
options, smoothie, raw juice or blended juice, while each individual item can
be customized to its recipient.
Food packaging
is driving innovation and change for all segments of food retail. Johnson noted that food giant Nestle’s CEO Mark
Schneider, stated, "Making recycled plastics safe for food is an enormous
challenge for our industry. That is why in addition to minimizing plastics use
and collecting waste, we want to close the loop and make more plastics
infinitely recyclable.
"We are taking bold steps to
create a wider market for food-grade recycled plastics and boost innovation in
the packaging industry. We welcome others to join us on this journey." Nestlé
will also collaborate with other organizations for cleaning up plastic waste
from oceans, lakes, and rivers. How are you driving innovation? How are you
driving new electricity for your branded products? Do you need a new
partnership?
Are
you looking for a new partnership to drive sales? Are you ready for some fresh
ideations? Do your food marketing tactics look more like yesterday that
tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your
continued success.
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