Friday, January 31, 2020

Jersey Mike’s Customer Relevance has to be Consumer Facing

The team at Foodservice Solutions® and our Grocerant Guru®, Steven Johnson have been touting the strength, relevance, new electricity, and loyalty that Esports can bring to a foodservice partnership. Jersey Mike’s understand the relevance and importance of this new sector of sports most of you have simply over looked.
Here is an example from ‘GeekWire’ this week that will give you an example how important the tech industry thinks Esports is and how big they think it will get. According to Geekwire “Microsoft agreed to pay game streaming star Tyler “Ninja” Blevins between $20 million and $30 million per year to join its Mixer streaming platform and leave incumbent leader Twitch, according to a new report from CNN detailing the arms race among tech giants to land big names for their streaming services.
Ninja is one of several high-profile streamers recently poached from Twitch, which Amazon bought for close to $1 billion in 2014, by the likes of Mixer, Facebook and YouTube. CNN reported that streamers with 10,000 or more concurrent views on Twitch are receiving offers of more than $10 million annually while smaller streamers can get up to $1 million.”
For those of you who are just now hearing about Esports the follows and players are younger demographic, with 75 percent of esports fans being millennials. What demo is your target market? 
As for Jersey Mike’s Subs extending its partnership with Team Liquid, a leading international esports team, through 2022. You should know that Team Liquid, which competes across 17 distinct esports.
Program elements include:
·         Jersey Thursdays. The two brands feature content from superstars across Team Liquid’s competitive lineup. Every first Thursday of the month, Team Liquid gives away one Team Liquid jersey and a $50 Jersey Mike’s gift card to fulfill a lucky fan’s sub sandwich craving.
·         Jersey Mic’d. During the League of Legends Championship Series (LCS) matches, Team Liquid mics up their players to capture the realest moments in esports, available for fans to download.
·         Subs for Dubs. Team Liquid and Jersey Mike’s celebrate Team Liquid tournament wins by offering fans special discounts on sandwiches, meals and more.
·         New Sub Bombs. Interaction with players and their chat through the “JerseyMike’s” Twitch account, mass gifting to their chat a “sub”scription to that channel.
Are you integrating new electricity into your brand? Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, Online ordering, delivery, plant based foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why? This new partnership does all of that. 
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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