Burger King Plant-based Food Is Scalable

If success does leave clues and it doe’s we are about to see just how powerful and scalable plant based menu items are according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Burger King was the first chain to rollout nationwide a plant-based burger the Impossible Whopper. Now they want they are putting them on sale to edify their relationship with consumers that want and like plant-based food, 2-for-$6 menu. Take that McDonald’s, Chick-Fil-A, Taco Bell.

Integrating plant-based menu items with other long-standing non-plant-based foods the ilk of the Spicy Crispy Chicken, Crispy Chicken and an old-fashioned beef Whopper. It is a brand invitation to everyone in the family, party, or office that should draw very few ‘veto’ votes on where to get their next meal from according to Johnson.

After edifying franchisee, by easing some of its discounting recently, Burger King is showing that plant-based food is scalable.  The hope all along has been that plant-based food is not only better for the environment, better for you with less or zero cholesterol but, better for the retailer because it cost less in the long run to produce.

It is at that intersection of price, better-for-you, combined with Millennials drive food discover that will tell the tale of the long-term success of plant-based menu items.  Right now; it looks as if that is the intersection that Burger King and Impossible Foods are positioning to lead.

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

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