Chick-fil-A Supporting Scholarships for Restaurant Employees

 

A brand who’s messaging just keeps getting better Chick-fil-A continues to expand branded options within the grocerant niche.  Once again success does leave clues and Chick-fil-A continues to expand the ‘halo’ of better for you around the brand with another grocerant niche offering.

So, when Chick-fil-A announced that bottles of its signature sauces will soon be available for purchase at retailers nationwide, with 100 percent of the royalties Chick-fil-A, Inc. receives from third-party retail sales supporting scholarships for Chick-fil-A restaurant employees.  Customers were edified as they have been asking for the sauces to be sold for years and the brand, its employees both get a boost by doing a good thing according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions.

Starting soon, (mid-November), customers will be able to purchase 16-ounce bottles of the company’s signature Chick-fil-A and Polynesian Sauces at participating retailers, including Publix, Kroger, Walmart and Winn-Dixie stores in Alabama, Florida, Georgia, Louisiana, and Mississippi, with a nationwide rollout scheduled for early 2021.

So,  clearly  Chick-fil-A has learned a lot from utilizing what the team at Foodservice Solutions® has time tested as a marketing template: Build, Measure, Learn, Repeat; Chick-fil-A will now offer Chicken Parmesan Meal Kits at participating restaurants nationwide.

Retail sales of the 16-ounce bottled sauces start around $3.49, and customers are encouraged to check with their local retailer on availability. With every retail store purchase of a 16-ounce bottled sauce, all royalties Chick-fil-A, Inc. receives will be donated to the Chick-fil-A Remarkable Futures Scholarship Initiative.

Note: since 1970, Chick-fil-A has helped nearly 60,000 Team Members pay for their education through a total investment of $92 million in scholarships, with $17 million in scholarships being awarded to 6,700 restaurant Team Members in 47 states and Canada just this year.

L.J. Yankosky, senior director of Innovation & New Ventures at Chick-fil-A stated, Chick-fil-A Sauce and Polynesian Sauce were offered as part of a pilot program in select Florida retailers earlier this year, and we’re excited to expand availability of our two most beloved sauces across the country,” … “Restaurant Team Members go above and beyond every day to care for our guests and the communities they serve. We’re thrilled that every 16-ounce bottled sauce purchased from a participating retailer will help provide additional scholarship opportunities to Team Members, who are a key ingredient to our restaurant experience.”

In addition to offering the bottled sauces at select retailers, 8-ounce bottles of signature Chick-fil-A sauces are available for purchase at participating restaurants. Bottled sauce gift sets are also available at select restaurants, while supplies last. Customers should check the Chick-fil-A App or contact their local Chick-fil-A restaurant to confirm availability.

Bottled sauces are available alongside other Chick-fil-A menu items under the Chick-fil-A Safe Service guidelines, which remain a top priority at restaurants as the holidays approach. The brand is committed to providing the high-quality food and service guests have come to know and expect from Chick-fil-A, while working to ensure the health and well-being of Operators, Team Members and guests.  How are you building the ‘halo’ of better for you around your brand?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter