Success does leave clues and regular readers
of this blog are familiar with the ongoing growth and success at Edible. We
last talked about them when they expanded their product line to include the ‘Editable Bakeshop’.
Once again looking outside the box, while
listening to customers touchpoints, Editable is complementing both the fresh
fruit arrangements and a weak customer touchpoint gift giving messaging with
the launch of Printible
greeting cards.
So, most of you know that Edible, is the
world’s largest franchisor of fresh fruit arrangements and other treats, is
expanding its portfolio into the greeting card industry with the launch of Printible
now. Leveraging new technology designed for growing a new product category of
seasonal and everyday greeting cards that can be digitally customized to create
truly personalized gifts is a perfect fit according to Steven Johnson, Grocerant
Guru® at Tacoma, WA based Foodservice Solutions®.
Printible is but another one of Edible’s outside
the four walls, outside of the box growth innovations that combine convenience
with enhanced value through personalization. Just within the last month, the
company re-designed existing technology to launch “Edible, Your Way,” an
initiative that allows customers to design their own dipped fruit boxes, fresh
produce boxes and now fresh fruit arrangements all through Edible.com’s
user-friendly customization offerings.
Printible is a platform for customizable
greeting card sales across select Edible locations, through which customers
responded enthusiastically to the opportunity to incorporate additional personalization
into Edible’s wide array of gifting products. The cards and customization
capabilities of Printible are unique to Edible, made possible with proprietary
technology created by the brand’s technology solutions arm, Netsolace.
“Printible is starting with cards, but the sky
is really the limit here,” says Sai Padmanaban, Vice President of Netsolace.
“We see this new technology as a perpetual opportunity to fuel Edible growth
through innovation, allowing the brand and its franchise owners to enhance the
gifting experience in a way that is truly unique from one customer to the
next.”
Success does
leave clues. One clue that time and time again continues to resurface is “the
consumer is dynamic not static”. Are you looking a customer ahead? Regular readers of this blog know that is the
common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®. Our
Grocerant Guru® can help your
company 253-759-7869.
This seems like a "skies the limit" opportunity. Will this lead to custom catered delivery meals with personalized delivery options (including wine selections)? We hired a caterer this past summer who provided a full 3 course dinner to my in laws, could this become a borm as a gift, perhaps expanding on what grub hub and the delivery markets are already ordering? The potential is there for 3 star restaurants, or places like McMenamins and even Shari's to add this as a "boutique" top up service... or at least, I think the potential is there.
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