Wednesday, November 25, 2020

Honey Baked Ham Safe Food is Great Food


A great Holiday meal must first taste great but it also must be safe to eat and the Honey Baked Ham company plans to help make your holiday meal one of the best and safest they can and that is not only a good thing it is very reassuring in these uncertain times according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  This is value added brand messaging at its best.  

So, the Honey Baked Ham Company updated safety measures include buy online, pickup in-store order options, early product pickup incentives, and asking customers to minimize the number of people in their groups to reduce store crowding. These updates are in addition to the operational changes HoneyBaked introduced in March as part of their continued effort to keep associates and customers safe.

Dan McAleenan, Chief Operating Officer at The Honey Baked Ham Company stated, “This holiday season, we want HoneyBaked customers to be assured that our stores are taking all the proactive measures necessary to create a safe shopping experience,”  “Since the start of the pandemic, we made the health of our associates and guests our main priority. We are introducing convenient shopping methods like buy online, pick up in store options to speed up time in our retail locations. We also have curbside pick-up in select locations. With these operational changes, we hope more families can celebrate the season with their favorite HoneyBaked meals.” Here are HoneyBaked’s updated operational changes:

Encouraging Early Shopping: To minimize lines the days preceding the Thanksgiving and Christmas holidays, HoneyBaked is offering Gold Pick-Up Days. This includes a special offer of $8 off a Bone-In Half Ham for early pickup between November 20 – 22 and December 19 – 21. The $8 off coupons are available at The Bone-In Half Hams are guaranteed fresh for 7 to 10 days when refrigerated.

Streamlined Checkout Experience: The Honey Baked Ham Company is offering Buy or Reserve Online & Pickup In-Store options so customers can use the website for placing orders ahead of time, making store visits faster and easier when collecting purchases either in-store or at curbside pickup.

Delivery and Shipping: Customers preferring to stay at home can order their holiday meal through Uber Eats and PostMates and have it delivered (available at select locations).  Additionally, HoneyBaked has online shipping available for direct-to-door delivery. Online shipping orders must be placed by November 20th to ensure on time delivery for Thanksgiving and December 18th for Christmas. Honeybaked encourages customers to order early this year, due to high demand. 

Continued Proactive Steps In-Store: In response to the current environment, the product pick-up process has already changed. Customers will see a different register configuration, limits to the number of people in store at one time, and social distancing through controlled service lines with 6 feet spacing designated on floors. All frequently touched surfaces in the store are being thoroughly cleaned on an hourly schedule. HoneyBaked will also continue the pause on handing out free samples, as well as unwrapping hams for customer evaluation. How are you delivering a value-add brand message this Holiday Season?

Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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