Independent restaurants, convenience stores, grocers
and benefit from a close relationship with key suppliers according to Steven Johnson,
Grocerant Guru® at Tacoma, WA based Foodservice
Solutions®. Large chains are not the only ones that can benefit from a
partnership with a key supplier.
Johnson, stated “during these times of uncertainty, it
is important to ask for help, and take it where ever you can get it. Here is
some good news, many of your suppliers may have an answer to a problem you
could not afford, solve on your own or for some of you even knew about.”
Success does leave
clues and the Coco-Cola company is a
key supplier to many that created a platform to help clients succeed today. If fact it’s their goal to help you as that
also helps them.
Take for example “Usability
Testing”. Did you know that “usability
testing acts as a complimentary and remote resource that restaurants and
c-stores can use to uncover ways to optimize their websites and apps? Have your
ever tried to use an app that did not work.
Even one that does not work well will hurt your business.
Since, COVID-19 has reshaped consumer
behavior, independent restaurants, c-stores, and grocery stores have to keep up
with chains and small chains need help as well. To help drive top line sales,
bottom line profits while garnering new Gen Z and Millennial customers. Grocerant
niche Ready-2-Eat and Heat-N-Eat fresh prepared food has proven to be a sales
and profit savior for all sectors of retail foodservice. Ordering via an app is
close to being deemed essential for survival according to Johnson. Having an
app that works and works well will drive new electricity into your brand.
Coca-Cola
Digital Marketplace launched
this summer, featuring digital solutions to help operators enhance and expand
their off-premise and digital order capabilities. Coca-Cola customers receive
exclusive discounts to technologies, including Omnivore’s Menu Management
System and OneDine’s Off Premise Solutions.
Omnivore’s
Menu Management System is a single-source-of-truth
software that allows operators to own their digital menu content and control
their brand across any digital platform. Enhancing digital ordering and
third-party delivery, MMS enables orders from third-party app providers to be
injected directly into the Point of Sale (POS), providing operators complete
visibility and control over consumers’ digital experiences and access to
valuable performance data.
OneDine’s scan-to-order
solution allows guests to simply drive up to a parking space and scan the QR
code from the standing sign with their mobile device. This launches a
mobile-friendly web page for the outlet where the guest can order food and
beverages and pay from their phone, and have the food and drinks delivered
right to their car.
Coca-Cola is also offering Usability
Testing as a complimentary and remote
resource for operators to uncover ways to optimize their websites and apps. A
panel of users tests the app or website, and Coca-Cola delivers video and audio
recordings of feedback as well as a robust findings report.
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply chain and includes such
things as fresh foods, online ordering, delivery, plant based foods,
sampling, toy’s, cereal, developing brands,
grocerant positioning, fresh food messaging, autonomous
delivery, cashier-less retail, plates, glasses, cash-less payments, digital
hand-held marketing.
Don’t over reach. Are
you ready for some fresh ideations? Do your food marketing ideations look more
like yesterday than tomorrow? Interested in learning how Foodservice Solutions®
can edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the
following links: Facebook, LinkedIn, or Twitter
In a Battle for Share of Stomach
Garner all the Help you Can
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