So, Vallarta
Supermarkets, is one of the largest Latino-owned supermarket
chains in
California, is now offering home delivery of its La Cocina
menu of prepared food through a new partnership with Postmates food delivery
service. This partnership that will rival
the service from a chain restaurant according to Johnson will create new electricity
for both La
Cocina Kitchen and Vallarta.
Vallarta Supermarket is known locally
as the “Home of the Original Carne Asada”. They have been testing Postmates
delivery service in select regions since June and will now offer it in 32 of
its 52 stores, with service to more stores coming by the end of 2020. How
are you developing new electricity for your brand?
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply chain and includes such
things as fresh foods, online ordering, delivery, plant based foods,
sampling, toy’s, cereal, developing brands,
grocerant positioning, fresh food messaging, autonomous
delivery, cashier-less retail, plates, glasses, cash-less payments, digital
hand-held marketing.
All food and beverage retailers to survive
the next generation of retail must embrace the artificial intelligence
revolution while simultaneously embracing fresh food and beverages that
are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more
like yesterday than tomorrow? Why?
On average, Postmates will deliver to a
customer’s door within 45 minutes, the retailer said. For customers who prefer
to pick up their orders, they can place the order via the Postmates app and
pick it up in-store at the Postmates pickup window at La Cocina.
La Cocina Authentic Mexican Taqueria and Kitchen is Vallarta's
in-house Mexican kitchen where traditional foods are prepared, cooked fresh
daily and ready for purchase. The La Cocina menu will consist of popular items
including carne asada burritos, birria de res, taquiza packs, tamales, caldos
(soups), horchata, pupusas, fresh guacamole, premium tortilla chips, tres
leches cake, champurrado, fresh-squeezed juices and more.
Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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