Monday, November 16, 2020

Foodservice and Gasoline-Powered Car Ban’s


The train has left the building on awareness, acceptance, and approval of the ‘halo’ of better for you around banning new gasoline powered cars.  It’s going to happened is your foodservice brand going to fight it to the end or are you preparing to step up and look a customer ahead?

Momentum is building for the U.S. to ban the sale of new gasoline-powered cars.  Soon, New Jersey could become the second state in the U.S. to enact a ban on the sales of new gasoline-powered cars, following California. Tesla is an aspirational brand and they don’t make a gasoline powered car at all. 

I know, they are just selling 500,000 cars a year and 14.500,000 cars are sold in the U.S. a year.  Back to momentum, all car manufactures are now producing and introducing new electric vehicles. Currently, grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is driving growth or sustaining sales in every sector of retail foodservice.

When asked if they wanted to cook dinner from scratch or assemble dinner from fresh grocerant niche meal components 91.1 % of Gen Z chose assemble from Fresh Prepared Meal Components and Millennials 83.6 chose meal components. Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated “both gen Z and Millennials value of grocerant niche meal components placing a ‘halo’ of better-4-you around them.”

Since California Gov. Gavin Newsom’s announcement of a ban on the sale of new gasoline-powered vehicles by 2035, New Jersey’s Department of Environmental Protection has called for a similar measure in an effort to reduce greenhouse gas emissions by 80% by 2050. Johnson noted that both Gen Z and millennials who are digital natives are also the most aware, accepting, and will be ready to adopt electric vehicles.  Thus, forcing restaurants, c-stores, dollar stores, and grocerant stores to evolve their business models in three important ways:

1.       Install more charging stations

2.       Increase Grocerant niche meals, and meal component offerings

3.       Innovate packaging options that include the ‘halo’ of Better-4-You

By the way, Oregon Sen. Jeff Merkley and California Rep. Mark Levin have introduced legislation that would require 50% of sales for new passenger vehicles to be zero emission vehicles (ZEVs) by 2025 and end U.S. sales of new gasoline-powered vehicles by 2035, while boosting the market for battery electric vehicles and hydrogen fuel cell vehicles. Note: At least 15 countries have made similar commitments already, including Germany, France and Norway.

Regular readers of this blog know that “consumers never go backwards”.  Are you looking a customer ahead? Do you understand what attributes, values, that drive top of mind awareness around grocerant niche meals and meal components?

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. For more information visit, FoodserviceSolutions.US or call 1-253-759-7869

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