Friday, November 13, 2020

NYC Dumpling Shop a Restaurant for Today’s Consumer

The United States continues to be a melting pot of immigrants from all over the world. Today,  households are expanding in complexity, with more multi-generational households, multi-ethnic households, and multi-income households. The team at Foodservice Solutions® has repeatedly found that the cooking skill-set required to meet household palate demands simply does not exist in most homes today.

Foodservice Solutions® Grocerant Guru®, Steven Johnson identified four trends driving the future of foodservice growth in the United States. The growth is being fueled by four factors:

1.    On-going High Unemployment.

2.   Pandemic forced restaurants to close, driving independent restaurant foreclosures up.

3.    Young-adult marriages have been delayed, today 62.3% of all households have one or two people.

4.    In person sporting even viewing is restricted and TV viewing new food habits are forming.    

Yes, once again Foodservice Solutions® 65 Inch HDTV Syndrome is playing a role. Additional studies have shown that seniors are the most unlikely to change brands driving incremental delivery sales during the pandemic. While Gen z and Millennials are most likely to expand beyond traditional brands looking for fresh food discovery and authentic full-flavored food.

The battle for the remote control could certainly impact TV viewing habits inside a multigenerational home and food ordering according to Johnson.

When Fransmart announced it will officially represent Brooklyn Dumpling Shop, a 24/7 quick service restaurant serving creative, flavor-packed dumplings with hands-free technology, in its global franchising endeavors, it became clear Brooklyn Dumpling had what it takes for today’s households according to Johnson.

That is fresh fast food that can be ordered online, seared as a meal, a snack and a platform for frehs full-flaovred authentic food. The restaurant’s flagship location will open in Manhattan’s East Village this December. Brooklyn Dumpling Shop's is a unique concept, which reimagines dumplings in 32 unique varieties along with the latest in restaurant tech innovation.

Brooklyn Dumpling Shop Cofounder Stratis Morfogen  stated “This is all about disruption,” ..“Disrupting the [quick-service] industry, disrupting traditional kitchen operations, disrupting traditional 30 percent payrolls and bringing back the greatest product distribution machine ever created, the Automat. We believe we’ve created the Tesla of automats, all controlled from your smartphone. ….

I’m excited to show the world our revolutionary new [quick-service restaurant] from the 100% contactless drive-thru, to our guests’ relationship with our Automat. Grow big and grow fast.”

The state-of-the-art restaurant will have a Dumpling Lab in the front window with the restaurant’s dumpling making machine for all to see. Guests will be able to place an order on their phone or via one of the restaurant’s Touchless POS kiosks. When a guest’s order is ready, the customer will receive a text notification to get their special delivery from a marked locker, which will open automatically once the customer scans their barcode. Lockers storing hot food will be red lit indicating it’s 100 degrees, chilled lockers will be blue lit and 28 degrees and auburn lit lockers will indicate one’s at room temperature. This will provide an experience that is Zero Human Interaction from start, to finish.

Dan Rowe, CEO of Fransmart stated “I’ve never seen anything like Brooklyn Dumpling Shop. Once customers try it, they will be hooked,” “This is the right concept at the right time – high volume, small footprint, tech-forward, fully co-packed menu built for speed, accuracy and incredible taste. The contactless format is the solution to the biggest problem the restaurant industry is currently facing. It is perfect for franchising and we already have prospects who want to open locations in airports and the largest malls in the country. There will be 1,000 locations across North America and in the top 25 mass gathering areas around the world.”

Brooklyn Dumpling Shop is positioned at the intersection of yesterday and tomorrow according to Johnson.  They will serve diner-inspired, unique dumpling combinations.  That intersection wis where the dumpling meets the deli sandwich will be on the menu with options like Pastrami, Bacon Cheeseburger, Lamb Gyro, French Onion Soup, Philly Cheesesteak, Impossible, Reuben and Peanut Butter & Jelly.

The Brooklyn Dumpling Shop has perfectly cultivated grocerant niche fresh food sales by focusing on the familiar but with the right balance of differentiation with a twist according to our Grocerant Guru®.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company 253-759-7869.  

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