Monday, June 7, 2021

Entrepreneurs, Home Chefs, Mom’s, Dad’s, and Kids Sell your Meals on Shelf


Working from home is a big thing right now.  Well in-case you did not know, Shef, is a digital platform that allows home cooks to sell their meals, they have raised $20 million in funding, and just might be able to help you work from home forever, according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Shef was founded in 2019 and currently has a waitlist of more than 12,000 potential cooks. The cash infusion will allow the company to expand into new markets while also lobbying for laws to allow home cooks to safely sell their creations in more cities and states, San Francisco-based Shef said in a statement.

Johnson believes that this platform will empower entrepreneurs too pruse their dreams by selling fresh food fast, testing menu ideations, garnering top-line sales and bottom-line profits all from the comfort of their own home. Why, looks who is help back this firm, notable investors such as TV host Padma Lakshmi, actors Tiffany Haddish and Orlando Bloom, singer Katy Perry, chef Aaron Sanchez and NBA player Andre Iguodala.

Get ready here they come.  So, Shef hired Danielle Merida, former general counsel for TaskRabbit, to work with policymakers around the country on the issue. In the last year, 44 new bills related to home cooking have been introduced in 29 states, the company said. More than 85% of the cooks on Shef’s platform identify as people of color, the company said.

Alvin Salehi, Shef co-founder and former White House senior technology advisor, stated, “We’re excited to continue advocating for the safe expansion of home cooking laws to help underrepresented communities land on their feet after the pandemic.”

Shef currently operates in the Bay Area, New York, Seattle, Chicago, Houston, Austin and Boston so check them out.  Order some meals help a home cook stay home.

Get this, I’m sure you can find what you would like to eat or sample, as the company’s website features a wide assortment of global dining options, searchable by zip code, from Indian curry to Japanese pork katsu to African cassava pottage and Caribbean jerk chicken. Shef’s cooks frequently prepare dishes from their home countries.

Thai chef Saowanee Flores said in a statement, “I used to work in the restaurant business,”. “When COVID-19 hit us, Shef saved me. It has been over a year now and I am doing so well on Shef. It has changed my life and impacted my future … I am now able to share my authentic recipes and passion for cooking while making money at the same time.” Buy a meal or sell your meals in any case check out Shef.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

1 comment:

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