Sunday, June 6, 2021

Baskin-Robbins Beach Bonanza


Fun in the sun is on the menu at Baskin-Robbins, our ice cream impresario, according to the team at Tacoma, WA based Foodservice Solutions®.  It’s hot, its summer, and the ‘halo’ of better for you encompasses ice cream, the beach, and many of the creatures around it.

So, Baskin-Robbins is serving up some serious under the sea ice cream fun with the launch of its new offering, Creature Creations Into the Sea. Just in time to beat the summer heat, these decked out, sea-inspired scoops feature a cast of nautical characters that will have ice cream lovers’ taste buds (and imaginations) adrift with excitement.

Your family will like the straight from the seven seas, the new Creature Creations - including a dolphin, shark, and sea turtle - are riding waves into Baskin-Robbins shops all summer long through playful cup designs, an edible white chocolate topper and a colorful explosion of sea-inspired sprinkles. Guests will also receive a free creature-inspired crown with every Creature Creations purchase to add a splash of fun while enjoying their ice cream, while supplies last. For a shareable Creature Creations experience, these friendly faces from under the sea are also available in customizable ice cream cakes perfect for summer birthdays, backyard barbeques, or any summer occasion.  

Get this, guests who want to dive deeper into the adventure, Baskin-Robbins’ July Flavor of the Month, Beach Day, is a scoop of summer paradise. Beach Day is a sweet and salty wave of blue sea salt vanilla-flavored ice cream, swirled with crunchy graham cracker “sand” and milk chocolate-flavored caramel-filled candy sea turtles and colorful frosting flecks – the perfect complement to any Creature Creations® character.

Shannon Blakely, Vice President of Marketing & Culinary, Baskin-Robbins, stated, “It’s officially summer at Baskin-Robbins,” …“Beach Day and our lively lineup of Creature Creations will have you feeling like you’re enjoying a day at the beach even when you’re not seaside.” How are your customer having fun with your brand this summer?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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