Sunday, June 27, 2021

TooJay's Deli Meal Bundling Solutions


Since 1991 Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has been tracking consumers meal shopping.  Johnson coined the term Grocerant (see yesterday’s blog) to help explain how consumers were finding ways to save time preparing meals.

Consumers continue to be time starved, and shopping habits continue to reflect that they do not want to cook from scratch but want to simply assemble a meal. TooJay’s Deli has figured that out and has a summer solution that will please today’s consumer.

Being outside and playing is much more fun than cooking from scratch for the vast majority of consumers. Now that Summer has officaly arrived.  To ease the burden of cooking or putting together a heavy picnic basket, TooJay’s Deli has released its new grocerant niche mix and match bundled meal solutions called, “Summer Sandwich Boxes,” and they are now available through August 15.

Note: Available for to-go or delivery orders only, the TooJay’s Summer Sandwich boxes can be ordered online at and include the following:

o    Sandwich – Choose from Turkey Breast, Ham, Corned Beef, Chicken Caesar, Roast Beef or Triple J. (choice of bread or wrap, cheese for an additional charge, and toppings for Corned Beef or Roasted Beef; choice of wrap for Chicken Caesar; and choice of bread for Triple J)

o    Chips

o    Pickle

o    Mini Black & White Cookie

o    Bottle of Water

o    Condiments, napkin, and utensil pack

How are you catering to the needs of today’s consumers?  Grocerant niche mix and match meal bundling is a solution you should be thinking about.  

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

No comments:

Post a Comment